I can’t stop, I am into makeup mode. Anyhow, it is a known fact that concealers operate on the principle of neutralizing the enemy – meaning what we want to hide. That said, there are specific concealer colors for each specific trouble area. For instance, to combat redness such as pimples, rosacea and rough spots: mint green colored concealer is a must. Concealer shades in yellow or orange-based help offset purple and blue lines such as undereye circles, broken capillaries or visible veins. To help even out yellow coloring such as a bruise or birthmark, lilac or pale blue concealer is in order.
Now, does that explain why we see different concealer colors out in the market? I didn’t know which color to use when I was first exposed to the different colors as I was just aware with the regular concealer color. When I started using them as specified, I no longer regard the availability of different colors as mere marketing strategy.