My experience in corporate Marketing and Sales taught me that yes, appearances do count. The chance to have worked for a Fortune 500 corporation for most of my entire corporate life, Procter and Gamble to be exact, made me realize that brand image is very important.
Having said that, trade show displays are an absolute must in any sales and marketing effort. Images that promote easy brand recall is what most businesses aim for. In brand management, when that happens, you know that you have done a great job.
Retail displays normally incorporate the use of banner stands. Their flexibility and portability make them invaluable. In fact, because they come in different variants, when I was still managing a brand, this was my preferred retail display of choice. Setting up the display is a breeze, and when you have to install such in many locations, you can just imagine the amount of time saved for the installer.
In my time, all the brainstorming and planning for a major brand marketing effort were done with the help of a team of people normally from the company appointed marketing agency. The collaboration often required much of my time especially when it came to execution. Even something as trivial as coordinating for canvas printing by the printer was cumbersome. If only the services of Power-Graphics was available then, our team would not have encountered numerous glitches. I’ve heard how easy it is to place orders with them, as well as the quality work that their team can deliver.
I’m no longer active in the corporate environment, thus, managing a brand is no longer my cup of tea. But who knows, maybe, I’d be managing my company owned brand in the future.
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