The peak season for almost every business is upon us. When the merriest time of the year is nearing, small and big businesses normally pick up. That includes my entrepreneur sister-in-law who recently closed a deal with a huge corporation and was tasked to produce tradeshow giveaways. She’s been running this business for the past few years, and so far she’s been very successful.
However, she was not spared from the initial setbacks brought about by a start-up business. She’s now more than glad to have overcome that phase of her business as she now has her captive market.
Success is bittersweet so they say. She is one to quickly agree to that statement. Do you?